The latest surveys and findings about the ecommerce industry
growth in India is said to cross the volume of Rs 200000cr in the year of 2016.
This is an estimated figure reveled from the studies carried out by IAMAI. The
future trends are depicting the growth in Industry that is unmatched as the
number of internet users in India will also increase. This is approx 2.5% of
the total population of India and accounts for the majority of the ecommerce
transactions.
The studies suggest that about 40% of the technology startups
in India are falling in the category of Ecommerce marketplace. This is the
latest figure from the studies carried out by Internet and mobile association
of India. The growth rate in between the year of 2011 to the year 2015 has
reported to be 30% of the overall market cap that was Rs125000cr in 2011 and
came close to Rs211000cr in the December ending of year 2015. The segmentation
studies suggest that online shopping is still at the second place while online
travel booking are leading with the market stake of Rs763500cr in the year
ended.
These studies clearly suggest that the growth of the
ecommerce industry is going to dominate the IT sphere in the coming years. It
is a positive sign for the local search engine
marketing company in India. There are various reasons behind drawing this
conclusion. First of all the growth of the online market places is relatively
close to the developments of the local online marketing. It is largely focusing
on the different aspects that are closely affecting the small businesses to go
online.
This is not only limited to the product uploading on the
market place but also goes beyond that as the small businesses are becoming
interested in having the online presence through their own website. This is
quite beneficial for the companies working in the areas like as website
optimization, online marketing, social media marketing and more. The studies
also suggest that the online retail has grown upto 57% since the year ended in
2014. The majority of the goods that were sold online in the year were
electronics and the fashion goods.
These trends suggest that there is a huge customer base for
the business owners that want to go online. It is still increasing as the
Smartphone market has grown upto 100% of the previous year in 2015. Along with
this the usage of the mobile internet and the latest platforms like 4g services
are also making it viable for the online customers to go shop online. This is
also indicating that the travel and the hotel booking businesses will also soar
new heights in the coming year.
All these facts are portraying the promising future for the
ecommerce industry and the online marketing and website
optimization india companies will also be benefited by these. There
business volume may increase manifolds as there are possibilities that a lot of
new players are getting online as well as small businesses are looking to
develop their online presence.
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